The Founders' Dilemma:
How to raise capital and is it worth it?
The practical guide with implementation materials and real case studies to accelerate your fundraising journey.

No previous fundraising and financial experience are required.
You need the course if the following sounds familiar:
  • I am not sure what's the right time to start fundraising.
  • I do not know how to start reaching out to investors and/or where to find them.
  • I want to find a dream co-founder that will share my interests.
  • I have no idea how much to raise at which valuation, and if the VCs vision is more important than the money they offer.
  • I want to continue operating my startup without devoting all my time to fundraising.
  • I don't know which fundraising processes and materials are required at each stage.
Why Choose Us?
Let the numbers speak!
Our startups have raised over $50M in capital
Investors we have access to
20% of our investors are angels or HNW, 80% VCs, including early stage
Founders who've taken our courses
What is inclided?
The course structure
  • 6 Lessons
    Each 1 hour long, with three parts: educational videos, case study and materials.
  • 6 Case Studies
    Real-life interviews with startup founders.
  • 30 Files
    30 comprehensive and practical resources that help you implement all the knowledge into practice.
  • Lifetime aсcess*
    To all course materials, interviews and videos on the Startup Station educational platform. *starting from the Standard package.
Course Materials
Lesson 1. When is it the right time to start raising capital and from whom?
  1. Overview of financing stages.
  2. Comparison diagram of different startup funding sources.
  3. Sample startup budget.
  4. Startup budget worksheet.
Lesson 2. How to find a dream co-founder and seal the deal?
  1. Sample co-founders agreement.
  2. Step plan how to determine co-founders equity and a sample equity split model.
  3. Checklist of what should be included in a co-founders agreement.
  4. Stock options valuation guide.
Lesson 3. How to pique investors interest and get a second investor's meeting
  1. The structure of a 2-minute pitch.
  2. Examples of pitch decks that raised money.
  3. Investor readiness checklist: to check if you have everything ready for fundraising.
  4. Criteria for evaluating investors.
  5. Resources for investor research.
  6. Examples of investors' intro and follow-up emails.
  7. Strategies for how to connect with the right VCs.
Lesson 4. Valuation: a negotiating tool, a financial fact, or a wild guess?
  1. Pros and cons diagram of two valuation approaches.
  2. Step plan outlining how to implement each valuation approach.
  3. Three examples illustrating how to increase your company's valuation by 50%+.
Lesson 5. What a 'good' term sheet looks like?
  1. Fundraising materials checklist.
  2. Term sheet completion checklist.
  3. Standard Seed Term Sheet (US and UK versions);
  4. Standard Series A Term Sheet (US and UK versions);
  5. Pros and cons of main startup financing vehicles: Equity, SAFE and convertible debt.
  6. Strategies for selecting the vehicle for your startup.
Lesson 6. How to Retain Control after Fundraising
  1. Sample board structure.
  2. Sample board responsibilities.
  3. Step plan on how to conduct a successful board meeting.
  4. Effective board meeting agenda.
  5. Five scenarios that may lead to losing control of your company and how to prevent them.
Course Curriculum
  • Lesson 1
    When is it the right time to start raising capital and from whom?
  • Lesson 2
    How to find a dream co-founder and seal the deal?
  • Lesson 3
    How to pique investors' interest and get a second investor's meeting.
  • Lesson 4
    Valuation: a negotiating tool, a financial fact, or a wild guess?
  • Lesson 5
    What does a 'good' term sheet look like?
    Best practices from Silicon Valley and leading European investors.
  • Lesson 6
    How to retain control after fundraising?
Who will benefit from the course:
Pre-seed startup
Who does not know any investors and has no idea how to approach the fundraising process.
Raising capital from professional investors for the first time.
Who tried to raise capital in the past 3-12 months, unsuccessfully, and knows he/she needs to change the strategy.
With great ideas but no business or finance background.
Who does not know how to align his or her interests with those of their partner and define responsibilities.
After you take the course, you will be able to:
  • Decide
    on when to start fundraising and how much money you need to start a company.
  • Determine
    if venture capital is the right choice for you and select the best financing vehicle.
  • Negotiate
    a fair win-win deal with your co-founder.
  • Position
    your startup to get investors' interest quickly and prepare for fundraising.
  • Credibly value
    your company and use the resulting valuation in investor negotiations.
  • Create
    a supportive board of advisors who will help you reach your business goals.
  • Retain
    control of your company for as long as you need to.
  • Align
    your interests with investors'.
Some of our speakers for the case studies
Learn from the experience of successful startup founders.
  • Alexander Yampolskiy
    Globally recognized cybersecurity innovator, leader, and expert. Co-founder and CEO of Security Scorecard, one of the world's most trusted cybersecurity brands. The company has received numerous awards, including World Economic Forum 2020 Technology Pioneer, 2020 Deloitte Technology Fast 500™, Fastest Growing Cybersecurity Company, and more.

  • Stephen Butler
    CEO and Co-Founder of StreamLoan, a serial entrepreneur, 5 prior startups, recent exit: the 2013 ionGrid acquisition by NetApp. Stephen has significant experience across strategy, build, and deployment of enterprise software at Fortune 500 companies extending to White House/Executive Office of the President, HP, Visa, MasterCard, Allstate, Kaiser, P&G, and over 50 Fortune 500 organizations.
  • Robustiano Tubio
    Robustiano is currently CFO at Tymit, a FinTech company, which raised £7mn in equity + £12mn in debt. Before that, he worked in investment banking in Santander in Argentina, Brazil and the UK. He has spent most of his career providing solutions to institutional customers funding, yield enhancement, and hedging arrangements.

  • Oleg Dmitriev
    Serial Enterpreneur
    20+ years of experience in developing new technologies and products: from software development to mechanical engineering, and to launching rockets.
    Supported a few startups with cash and advice, leading to a successful exit and have previously raised over £3m of equity funding and over £0.5m of grant funding.

  • Mark Mueller-Eberstein
    Mark is an internationally renowned business leader, entrepreneur, investor, consultant, best-selling author, and teaches at Rutgers University's Business School. Mark is a member of e.g. the Washington IoT Council, and advises with the Shenzhen (China) based Qianhai Institute for Innovation Research (QIIR) the APEC organization. He delivers guest lectures at e.g. Seattle University and is an advisor and board member to selected companies, Investment Funds ( ) and initiatives.

Detailed Cirriculum
Press on the lessson to learn more. Press again to close desription.
30 Spots Available
Access to the webinar and all materials for 3 months

50% coupon to upgrade to following The Startup Station classes - available as an upsell on the Thank You page:

- 4-Course Series for Tech Startups with Case Study (Accounting and financial analysis, Financial modeling for tech startups, Valuation models and concepts, Case study with a financial model template)

- 4-Course Series for Product Startups with Case Study (Accounting and financial analysis, Financial modeling for product startups, Valuation models and concepts, Case study with a financial model template)

- Flagship Finance Series (Accounting and financial analysis, Financial modeling for tech startups, Financial modeling for product startups, Valuation models and concepts, Introduction to startup finance)
Only 5 Spots Available
  • Standard package +
  • 1-hour review of the financial model's structure as well as of the underlying business logic to ensure that the assumptions are credible and that the model is built to reflect correctly the company's business strategy, marketing strategy, and all costs and
  • 30-min call to discuss the results.

If you did not find your question below, feel free to contact us at
  • Question:
    How long is each lesson?
    Each lesson is about 1 hour long and contains an educational portion, real-life interviews with startup founders, and materials. Each video is 3-7 minutes long.
  • Question:
    How long do I have access to the course?
    Basic Package: 3 months.
    Standard or Advanced Packages: Lifetime.
    All access is across all devices.
  • Question:
    What if I am unhappy with the course?
    Unfortunately, we cannot provide refunds, because when you sign up, you gain access to the class materials and can download them. We encourage you asking us any questions and reading the testimonials and the course agenda before signing up to help ensure that each particular course is useful to you.
  • Question:
    How can you contact the instructor?
    You can contact us at
  • Question:
    Do you need to know any finance to take the courses?
    No, no prior finance experience is required. We explain every concept and every term from scratch.
Elena Gusakova is the Founder of Astra Global, a global business development company. Prior to her career in Business Development, Elena spent 8 years working as an M&A lawyer at private equity funds, leading cross border deals with the total deal amount exceeding $600M. She has a deep understanding of investment processes, investors' main concerns and is an experienced negotiator. Elena holds EMBA from Columbia and London Business Schools.
Victoria Yampolsky, CFA is the Founder and President of The Startup Station, an education and advisory platform focused on modeling and valuing early-stage ventures. 1,000+ founders have taken its courses and The Startup Statin's clients raised more than $50M in financing. Prior to founding The Startup Station, Victoria worked for Deutsche Bank Research and Capgemini. Victoria holds BS in Computer Science from Cornell University and MBA from Columbia Business School.
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